Emerging-markets leader expands its content portfolio with new Mini Games from proven supplier
6 February 2025 – QTech Games, the leading game distributor across all emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with enterprise solutions provider Upgaming.
Under terms of this new agreement, Upgaming’s mini games are now available on the QTech Games’ pre-eminent platform, coalescing its huge reach with Upgaming’s own engaging and innovative mini games to deliver an elevated experience to iGaming operators and their players worldwide.
Upgaming’s mini games provide a unique mix of entertainment and challenge, appealing to players with their engaging gameplay and thrilling experience. The current deal includes over 20 such mini games, with notable highlights like Chicken and Dino, which have become fan favorites, the award-winning Aero, as well as new hits such as SpeedX and Doors.
Chicken and Dino, above all, have gained remarkable traction, especially throughout 2024. Their easy-to-grasp yet compelling gameplay has made these mini games widely accessible, leading to their adoption across more than 600 platforms.
This partnership offers strategic benefits for both companies. For QTech Games, adding Upgaming’s mini games enhances its platform’s content diversity, which has traditionally focused on slot games, live casino games and instant wins.
For Upgaming, this progressive partnership opens the gateway to QTech Games’ extensive scope, increasing exposure and player engagement on a global scale and unlocking untapped jurisdictions from Asia, through Africa and Eastern Europe, and on to Latin America for diversified growth. Thanks to this rapid-fire integration, Upgaming’s mini games are now connecting with new audiences, fostering brand loyalty and broadening the brand’s impact in the competitive iGaming landscape.
Philip Doftvik, CEO at QTech Games, said: “With innovative content like their quick-fire mini games, Upgaming was an obvious valu- add to our platform. These games are a perfect fit for players looking for fast and fun action. Together, we will continue to raise the bar and shape a new experience for global players. We can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for Upgaming.”
George Davlianidze, Commercial Director of Upgaming, stated: “By bringing our mini games to QTech Games’ platform, we’re reaching new players in key emerging markets, like Asia and Africa. Our games, known for their quick engagement and fun appeal, are a perfect addition to QTech’s content line-up. We’re looking forward to seeing the positive impact of this collaboration.”
For staying ahead in the shifting slots landscape, QTech Games advises
Synchronicity: focus more on creating cohesiveness in our games and ensuring that the value proposition as a whole is well-communicated through the features we decide to utilise.
Volatility: augment and vary the volatility spectrum. Many games offer quite similar experiences from a maths-modelling perspective. QTech Games’ broad suite of games leverage varied maths models to broaden their appeal to different players in diverse markets.
Leadership & support: QTech Games is constantly encouraging game developers to evolve and change as we learn more about the industry and what works, what doesn’t, and in which markets. After all, cultural preferences, not to mention regulation, speak specifically to the games our platform promotes in any given region.
